What is Search Engine Optimization (SEO)? And Why?

As the name suggests, Search Engine Optimization (SEO) entails optimizing a website’s technical setup, content relevance, and link popularity in order to improve the site’s discoverability, relevancy, and popularity among users conducting online searches. What is Search Engine Optimization? What does SEO mean for your business? SEO is the process of making your website more visible to search engines.

Search engines advocate SEO efforts that help both the user search experience and the ranking of a page by offering material that meets the needs of the user to find information on the web. Titles, meta descriptions, and headlines (H1) should include relevant keywords, as well as URLs that include keywords rather than strings of numbers, as well as schema markup to describe the page’s content meaning.

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What is Search Engine Optimization? What is the difference between SEO and SEM? Help folks locate what they’re looking for on the Internet. Whether you’re looking for a product, a restaurant, or a vacation, chances are you’ll use a search engine to get the information you need. They provide an excellent option for business owners to drive targeted visitors to their website

With SEO, you want to improve your website’s position in search engine results pages (SERPs) in order to bring in more visitors. Search engine optimization (SEO) aims to get your website on the top page of Google results for keywords that are most relevant to your audience. As a result, SEO is just as much about figuring out what your audience wants and needs as it is about figuring out how to set up your website.

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How do search engines function

What is Search Engine Optimization? Search engine optimization is a process of making websites and web pages more visible in search engines like google. For every search query that a user enters into a search engine, the results are returned. Web crawling and “understanding” are necessary to do this. In order to display the most relevant results, they use a complex algorithm.

Why is Google the emphasis on SEO

Google has around 92 percent of the global search engine market share and is sometimes used interchangeably with the phrase “search engine.” Because Google is the most popular search engine, search engine optimization (SEO) tends to focus on what Google prefers. Having a firm understanding of how and why Google works is beneficial.

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Google’s business model

People’s willingness to put their faith in and value Google’s search engine is one of the primary ways the company makes money. In order to do so, it provides users with relevant results when they search. For a fee, businesses can have their advertisements appear at the top of search results pages. Listings with the term “Ad” appear in this section. Pay-per-click (PPC) adverts, which you can buy through Google’s AdWords program, bring in revenue for Google. In general, you’ll encounter these adverts when you search for terms that are more generic.

This set of search results is nearly identical to the rest, save for the small label in the upper right corner. Intentionally, of course, as many people click on these results without realizing that they are advertisements. This is the basis on which Google relies. More than eighty percent of Google’s $182.5 billion in 2020 income came from advertising. As a result, the company relies heavily on advertising revenue, even if the search is its primary offering.

What Google wants is

Users, or searchers, can expect the greatest results from Google. By this, we mean delivering the most useful results as rapidly as possible without sacrificing quality. The search phrase (the user input) and the search results are the two most important aspects of the search experience (the output).

What if, for example, you type in “Mailchimp guides and tutorials?” An unambiguous search has been conducted here. In this case, Mailchimp’s own website with that title appears as the top organic result, proving that Google understands what you’re searching for. There are many advantages to the user experience that Google sees here, including an increased likelihood of a successful search and a pleasant outcome.

Seo’s Functions

SEO’s purpose is to improve your organic search engine rankings. AdWords, shopping, and local results all have their own set of best practices when it comes to optimizing. Even though it may appear that the organic listings on SERPs are being pushed down by so many competing factors, SEO may still be a highly powerful and successful activity. Considering that Google handles billions of searches every day, organic search results make up a sizable portion of the pie. Every click that provides visitors to your website is absolutely free, even if you have to spend money in the beginning to acquire and retain organic ranks.

How search engine results are built

There are paid search results and “organic” search results that do not contribute to Google’s revenue on the search engine results page (SERP). According to its own assessment of the site’s relevancy and quality, Google provides organic results. A variety of different items may appear on the SERP depending on the sort of search queries, such as photographs or videos.

Google Search Engine Results Page (SERPS) - Paid & Organic Features, Rich Snippets, Knowledge Graph

What people search for affects the number of adverts that appear on a search engine results page (SERP). When searching for “shoes,” for example, you’re likely to see a large number of advertisements at the top of the page. You may have to browse down the page to find the first organic search result. For a search like this, there’s a good likelihood that the searcher is trying to buy shoes online, and there are a number of shoe firms who are prepared to pay for a spot in the AdWords results for this query.


When searching for “Atlanta Falcons,” you’ll get a different set of results. The most relevant search results are those related to the professional American football team of the same name. However, it’s still a more difficult question to answer. News stories, a knowledge graph, and their homepage may all be found here.

It’s clear that Google doesn’t know exactly what you’re looking for, but these three types of results at the top provide simple pathways to learn more about the team, read their most recent news, or go to their website. Advertisers are unwilling to bid on the keyword because there appears to be no purchase intent. Hence there are no AdWords results. While searching for “Atlanta Falcons cap,” which signals to Google that you’re looking to buy anything, the search results shift to include more sponsored items.

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